Create, build, inspire
We have been innovating faster and efficient ways to process, store and manage your data for more than 28 years. Our portfolio of DRAM and SSD products were designed to empower you to get the best out of your tech devices — so you can create, build, inspire, and game without slowdowns.
Crucial: Bringing Micron technology directly to you
Crucial is the only consumer brand owned by Micron Technology, a global leader in innovative memory and storage solutions for 45 years.
At Crucial, we connect millions of customers to the innovative technology that Micron has been perfecting for over four decades. As Micron’s global consumer brand, we’re proud to share their groundbreaking advancements in the world of memory and storage with you.
Crucial’s reputation for performance, reliability and compatibility is built on Micron’s industry leadership. Unlike module assemblers, Crucial is trusted by consumers because of that unique relationship, which allows us to deliver powerful products you can trust.
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Compatibility is Crucial, Reliability is Crucial, Commitment is Crucial
We are global
Crucial is a trusted name worldwide, offering top-tier memory and storage solutions to millions of customers in over 100 countries.
As Micron’s consumer brand, we deliver cutting-edge technology across the globe, empowering users with reliable performance, wherever they are.
Crucial history
Crucial was founded in 1996 believing that everyday consumers can, and should, improve their computers through do-it-yourself upgrades.
As a brand of Micron Technology, Crucial became the first company to sell memory directly to the consumer. Over the years, they have put groundbreaking memory and storage products into the hands of users looking to boost their performance with superior quality.
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Media relations team
mediarelations@micron.com 
