New Crucial Ballistix Three Channel DDR3 Memory Kits Take Advantage of Enhanced Intel Architecture

Memory for New Intel Core i7 Processors and X58 Chipset Connects Directly to Processor

US Contact:
Kelly Sasso
Lexar Media
+1 208-363-5654
ksasso@micron.com
http://www.crucial.com

UK Contact:
Joan Lunny
Lexar Media
+44 (0) 1355 586130
crucialeupr@micron.com
http://www.crucial.com/uk

Fremont, CA and Glasgow, UK, January 05, 2009 — Lexar Media, a leading global provider of memory products for digital media, today announced the immediate availability of Ballistix™ DDR3-1333 (PC3-10600) and DDR3-1600 (PC3-12800) three channel DDR3 memory kits. These new kits support the latest Intel® chipset technology, based on the Core™ i7 processors. Ballistix three channel DDR3 memory kits are available in 3GB and 6GB kits through select resellers and at www.crucial.com/ballistix, www.crucial.com/uk/ballistix, and www.crucial.com/eu/ballistix.

The Ballistix name is synonymous with high-octane gaming; these new three channel products are designed with the latest Intel Extreme Memory Profiles (XMP) for pre-defined memory optimization. Intel's QuickPath architecture, which connects the memory directly to the processor as opposed to communicating through a separate chipset, enables faster memory throughput and performance. Enthusiasts can continue to count on Ballistix memory for some of the fastest, most responsive performance available.

"Ballistix memory is known for its extreme performance and our new three channel kits are an excellent fit for the new Core i7 platforms. By utilizing Intel's latest XMP specifications, we are delivering a product that will allow consumers to easily configure their memory for excellent performance," said Jeremy Mortenson, senior product marketing manager at Lexar Media. "Like all Ballistix memory, the new three channel Ballistix kits incorporate specially selected components that are 100% tested at the component and module level and are a desirable memory solution for achieving outstanding throughput and speed gains. Additionally, they carry a limited lifetime warranty and feature world-class service and support."

Crucial.com delivers over 250,000 memory upgrade solutions for more than 40,000 systems. With the addition of these new three channel memory kits, Crucial.com features a complete line of high-performance memory offerings at www.crucial.com/ballistix, www.crucial.com/uk/ballistix, and www.crucial.com/eu/ballistix.

About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar® and Crucial brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar Media offers more than 250,000 upgrades for 40,000 systems, including a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar products, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2008 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo and When Memory Matters are trademarks of Lexar Media, Inc. Micron, Crucial, the Crucial logo and Ballistix are trademarks of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

About Us

Crucial is a key brand in the Lexar Media family of products. Our high-quality, guaranteed-compatible products make upgrading easy.
»About Crucial/Lexar

Image Gallery

Need product photos or logos?
»go

Awards

Crucial products have received a number of prestigious awards. Find out what people are saying about Crucial products.

Find the Right Memory with the Crucial Memory Advisor™ tool

We guarantee that the upgrades you find through the Crucial Memory Advisor tool will be compatible with your system, or your money back.